Thursday, March 3, 2011

Why you're seeing Ronald McDonald less

As McDonald's Corp. (NYSE: MCD - News) morphs into a more upscale chain, there's one person you won't see munching salads, sipping a cappuccino and surfing the Web: Ronald McDonald, age 48.A Ronald McDonald character poses at the world's oldest operating McDonald's restaurant, with the original golden arch architecture, as it draws a crowd on its 50th anniversary in Downey, California, August 18, 2003. Corbis/REUTERS/Fred Prouser
While Ronald still plays an ambassador role, he isn't tied to the menu, says spokeswoman Danya Proud. Even as mascots like Burger King's King shill on TV and the Web, Ronald has ceded the limelight to budding singers and dancers who sell mochas and frappes -- not Happy Meals.
"We haven't been seeing a lot of Ronald McDonald," said Tim Calkins, a marketing professor at Northwestern University in Evanston, Illinois. "They're beginning to appeal to much more sophisticated individuals."

The No. 1 food for beating hunger

By Shaun Chavis

Ever grab a snack but then feel hungry again 20 minutes later? Next time, reach for a banana. It’s loaded with Resistant Starch (RS), a healthy carb that fills you up and helps to boost your metabolism. Slightly underripe medium-sized bananas have 12.5 grams of RS—more than most other foods. Ripe bananas give you 4.7 grams of RS, still enough to keep hunger pangs away. Check out these tasty ways to work in this wonder food. 8 reasons carbs help you lose weight

Banana "Ice Cream"
Peel, slice, and freeze 1 small banana. Place frozen banana pieces in a blender with 3 tablespoons 1% low-fat milk; blend until thick. Top with 1 tablespoon chopped walnuts.